Why Most Businesses Get Stuck
Many service providers open Instagram and think:
“What should I post today?”
Without a plan, content becomes random—and random content rarely converts.
The 4 Essential Post Types
Every service-based business should rotate between these:
1. Educational
Teach something useful.
Examples:
- Tips
- How-tos
- Mini tutorials
2. Authority
Show your expertise.
Examples:
- Case studies
- Results
- Industry insights
3. Personal/Behind the Scenes
Build trust.
Examples:
- Your story
- Work process
- Day-in-the-life posts
4. Promotional
Invite people to work with you.
Examples:
- Service highlights
- Offers
- Client transformations
A Simple Weekly Plan
- Monday: Educational
- Wednesday: Authority
- Friday: Personal
- Sunday: Promotional
Want this structured into a ready-to-use system?
Explore the VISEVO Content Planner.